Research and Analysis into Websites

Website Research and Analysis

Florence Welch

The artist that resembled our chosen band is 'Florence and the Machine'. Florence and the Machine have many similarities with our band (Siren), Both singers are female and the genre is very similar as they both specialize in alternative/indie rock. I will be researching into the different marketing strategies used by the record label that supports Florence and the Machine and comment as to whether it is a desirable,expensive or a lucrative strategy. Florence and the Machine is a very famous and mainstream artist that is currently signed to Island Universal Records which support many other upcoming artists that feature on MySpace. Florence and the Machine are a Indie rock, Alternative rock, Experimental and Indie pop artist which we can relate too because the song we have chosen is Indie rock. 

Their are many marketing strategies used to promote Florence and the machine. The first is the release of her new album 'Ceremonials' which is the first page that is displayed on her website. DOing this makes sure that everyone that wants to visit her website can see the promotional page and people immediately know what is happening. This is a lucrative and desirable method.

She also have most of her recent music videos on her website which a relatively easy thing to do but it allows her fans to have a permanent place to check up on for her latest music videos.

Her new alum cover is also plastered throughout her website as a marketing/promotional strategy. Doing this is not expensive but it is desirable.

Florence and the Machine are based in the UK however currently they don't have any current gigs or live shows but their is an up to date schedule on her website that allows her fans to see live show dates. 

 A huge part of her campaign is her merchandising section. A whole new website is dedicated to the sale of memorabilia that fans can wear or use which will advertise the artist. This is a expensive and lucrative method but it will advertise the artist through her fans.

The website is an expensive but a very desirable method of marketing as everyone now goes online to check on anything they need. The website captures the artist image and promotes that  through the website. The artist is conveys and abstract image which shows that she is creative and artistic. 

She has a gallery section on her website that allows her fans to keep up-to-date with her and it is cheap way to promote her as most of her pictures are taken at live shows.